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How to Move the Start Up Forward from Bad Situation on Your Business

Establishing a start-up might be easy for you who have a plethora of capital. But, keeping the success and increasing the reputation is so hard to do, moreover if you have no enough knowledge about the start-up which is in the middle of critical condition. Less knowledge can be such a boomerang for the business itself. If taking wrong step, the start-up will lose and the reputation will get worse. So, how to move the start-up forward even if it is in the most difficult situation ever? These are several tips to educate you how to move the start-up in bad situation.1. Build the Branding With One GoalBuilding a brand with one gaol will make you easy to focus in move the start-up for forward. Along with the branding improvement you build, you will start to inspire improving the product and the goal adjusted to what you learn from the real condition on market.2. Form a Team QuicklyTypically, a start-up will give probation within 3 months to the new team members. Never feel uncomfortable if it turns out that a new member of the team does not give any meaningful contribution within the probation. Just end the cooperation and try to get a high-quality new member and suitable for the criteria needed.3. Use Prepayment SystemPrepayment system might show that the start-up owner has a hardship financial experience. This system turns out bringing many profit, for instance make the capital easier to back and avoid any unwanted trouble, such as the client reject to pay the product or service given by the start-up.4. Avoid The Clients That Ask big Discount

It might sound weird. But it is one thing could happen on discount matter. Giving too big discount to a client will make the client ask more because they will think that the start-up is easy to beat. So, give proper price and proportional to the quality of the service given.

5. Use Smaller Contract System

A smaller contract system will make you more focus to the quantity of the product and service in smaller amount. Even though there is service after sales, the number is not as much as you agree for a big contract. The contract that has small value with high quality service will get the client entrust your start-up then give you a lot of more.

6. Manage the Clients and Manage The Products are Two things Different

Clients and products are to things you should take as primary stuff in a start-up. That is why you can build 2 different teams in order to make each team pay attention to their own job, manage the clients and manage the products. The result, high quality product and excellent service will attract more clients.

7. Learn from Experience

Passion and talent are not enough to make a start-up you build successful. The increased experiences will complete your passion and talent. Not all of experiences are happy story. but just believe that experience will make you more wise and selective in taking a decision.

8. Provide a Private Room for Each Team

How many teams should be there for a start-up? A new start-up might have less team. However, group the team in each room will make the team more relax and they can result various creative ideas that might make you shocked and glad, for sure. 9. No Need to Depend On to the Team Too Much

You might not have any capability in handling all start-up matters. But you can still learn every business process in the start-up. It is because if there is a team member who want to resign, you will not get any problem to handle what he/she used to do in the team.

The point is that you need to do effective and efficient actions when starting to pioneer a start-up. Use the power you have to manage the start-up wisely and full of responsibility.

When a Brand Is Everything, without Brand, Fiasco Will be Coming


In the era of imagery nowadays, brand becomes such important asset that amazes customers and determines the success or fail of a company. No wonder then, tough brands become bone of contention among businessmen and even it includes sale and purchase stuff in order to be a shortcut to reach success.

William Shakespeare said what is in a name? A rose is still fragrant whatever its name. But its proverb might not be suitable for this case. Brand is such representation and something associated to a product including the quality, price, value and even prestige. A slice of a name means a lot. Brand is such an allure, a charm and also difference of a product to another. This brand will bond people until they adore, hunt and buy a product. Without a brand embedded strongly to the customers, a product is only a commodity with a low value even though the function is the same. But, thanks to a brand, the same type of product can have very different price. So, now rand becomes the most important asset of a company since it can attract a lot of more profit.

Stephen King, CEO WPP Group, London defines a product as a good produced by a factory and brand is something looked for by customers. Products are easy to copy but a brand has its uniqueness and also value-added significantly to the product. A product is easy to get fade meanwhile a brand will stand along time goes by.  Just take GE (General Electric) and Coca-Cola for instance. The two brands can withstand until hundred years.

Building a robust brand and able to attract buyers to buy them sincerely is not easy. It needs a big effort and long time to prove the greatness of the brand and take it on the point that will give you unlimited profits continuously. As a result, to gain a good brand, people are no doubt to buy a certain brand, acquisition all or a half of a stock company or simply establish a partnership with the owner of the bright brand. These third patterns are often applied by a company in order to master or at least feel the vantage from the brand.

Acquisition a certain brand or the company as the owner of the brand is the shortcut in an-organic growth strategy. Rather than waiting for research and development for a new product, release it on market, enlarge it until becomes so bright, it is better acquisitioning an already well-known brand and has loyal customers. That will give you much faster growth and less risk.  Moreover, there is possibility to get failed in releasing a brand.

So, it is logical when some businessmen are more interest to acquisition some outstanding brands. As the consequence, the price of the brand is expensive regarding the value on consumers’ eyes, the market, the loyalty of the consumers, the potency to take future consumers as well as the goodwill.

The question is if the brand is bright and full of potency continuously, why the owner wants to sell it? There are many reasons behind the decision. It can be because there is a conflict on the family owner, lack of capital, getting financial problems, in need of strategic partner or even because the owner wants to switch to another business which is completely different.

Whatever the reason, they must hope that the acquisition is win-win solution for the both sides. So, the both sides should think deeply and aboveboard. The brand owner should calculate whether the price is worthy to the brand value and whether they are ready for the equivalent. If it needs to get a partnership, they should investigate whether the partner candidate is strategic for strengthen the business and able to give more advantage rather than disadvantage. So is the buyers, they should calculate in order to avoid any regret later.

What is the Future of Investment Strategy?


When planning an investment strategy it is important that the strategy matches the needs and aspirations of the investor. A system that is successfully used for one person may not be suitable for another. There are various reasons for this, including ethical considerations and how much risk an investor is willing to take.

Investment should always be a long-term plan; when planning for retirement the most important consideration is to make funds last as long as possible while still providing a steady income.

Since the global economic crisis started in 2008, investment strategies have had to be radically changed. We live in a world where interest rates are at an all-time low and the stock markets are at the most volatile in decades. Gone are the days when it was possible to place a large portion of funds into cash and bonds and still receive a good return. Today, an investment portfolio with a large percentage of the investment in cash and bonds will be at risk from making no gains at all. In fact, too much cash and the investment will lose value over time as inflation outpaces interest rates.

One of the best ways to quickly gain an insight into the latest investment strategies is to analyze which stocks the successful investment fund managers are adding to their portfolios. Earlier this year the billionaire investment expert, Ken Fisher, provided a detailed summary of the current market situation and gave some insightful tips into how he is tackling the turbulent markets.

Ken Fisher has developed a reputation for picking stocks that beat the market trend. For two decades he has been choosing stocks that outperform the market – he is living proof that passive funds, that is those that simply track the stock markets, are not the best way to invest. .

Safe banking stocks

Ken Fisher has been buying banking stocks this year and increased his holding of the largely UK government owned Lloyds Banking Group (NYSE: LYG). This is considered a very safe bank to own at the moment because as it is now supported by the UK government failure is not an option. However, this is not just a low-risk bank, Lloyds Bank stock price has increased by almost 80 percent over the past year and some analysts believe that it may once again emerge from government ownership. Lloyds recently announced plans to cut around 10 percent of its workforce to further reduce its operating costs.

Transport success

Ken Fisher’s second big move has been into transport, including the Iowa-based Heartland Express (NASDAQ: HTLD). The Internet has helped buyers reach more competitive suppliers in all markets and as a result all types of transportation have experienced staggering growth in recent years.

Most popular investment strategies

A good strategy is an investment roadmap that will ensure that an investor maintains a relatively objective and non-compulsive approach.

Top-down or bottom-up investing governs how stocks are picked. Top down investment strategy buys stocks based on a theme, such as sticking to one economic sector or in defensive investments such as healthcare and consumer staples.

Fundamental analysis is a strategy that involves deep analysis of all factors that impact on the performance of an investment. For example, an investor will analyze the management of a business to determine whether it is geared for success.

Contrarian investing is a slightly risky form of investment because it involves choosing stocks that are out of favor. The objective is to buy cheap and wait for the market to take interest. Investment managers learn to evaluate businesses and purchase shares in those that are undervalued.

Dividend investing is a form of investment that focuses on buying shares that pay out a healthy dividend. Capital gains are considered to be of lesser importance, the investor wants a regular income from their portfolio.

Any of these strategies can work when they are executed properly; the biggest challenge is in making the correct choices.

Where to get good advice

There are many places to seek advice. The first route should be to start reading the investment press – read blogs, newspaper financial pages, specialist investment news providers such as Bloomberg and Reuters. Also follow prominent investment managers who are on Twitter – they may often give tips.

The best advice is usually when it comes direct from an investment manager. Often the best tips are kept secret to all but an investment manager’s client so hiring the services of a top quality fund manager is a sure way to get some unparalleled investment advice.

All forms of investment carry an element of risk; holding cash is a risk in a low interest / high inflation market. Stock prices can go down as well as up, but so long as the strategy is carefully planned and risk understood, it is possible to make healthy gains on any investment.

From Trotter to Trump: How to Climb the Entrepreneurial Tree


Do you fancy yourself as a bit of an entrepreneur? 

Much like Derek Trotter from Only Fools and Horses, you can typically be found flogging your wares from a shabby suitcase while your hapless brother keeps an eye out for the police.  

When you’re not trying to get rid of the old rubbish you’ve found in your garage, you’re down the pub drinking inexplicable cocktails and wowing the locals with your limited French vocabulary. 

Quite simply, you’re a friendly, happy-go-lucky character with a heart of gold and an unashamedly sanguine view of life – but there’s one teensy-weensy problem … 

… you’re skint. 

Despite your best efforts, you’ve struggled to get your “business” off the ground, which has led to many sleepless nights worrying about the direction you’ll take to become the next Donald Trump.  

Here’s some advice … 

Do What You Love, Love What You Do 

“Choose a job you love and you’ll never have to work a day in your life.” Those were the wise words of the Chinese philosopher Confucius – and it’s the perfect advice if you’re looking to develop a business platform to launch your success. 

Whether you plan to set up international courier services to deliver items around the globe or you long to get an ice cream van on the road, it’s absolutely crucial you have the passion and perseverance to drive your vision forward. 

Learn From the Best 

In the same way Rodney learned from Del Boy (valuable life lessons, at least), most of the successful entrepreneurs we know today have spent time working for others before they make the decision to launch their own venture. 

Consequently, a few years under the tutelage of a willing mentor – as well as learning from the mistakes they’ve made in their own career – will arm you with the skills you need to make a real go of your own business. 

Keep On Moving 

Much like some sharks must keep swimming in order to avoid drowning, the successful entrepreneur must be willing to move forward at every opportunity and resist the temptation to rest on their laurels. 

In a nutshell, there’s no time for you to overanalyse situations or lament what might have been. To follow in the footsteps of Trump et al, it’s vital procrastination is thrown to one side and replaced with a drive to succeed and trusting your gut instinct at every turn. 

What do you think? 

Are there any other skills you’d like to add to this list for all the budding Donald Trump’s or Richard Branson’s across the globe? Please let us know by leaving your comment below – we’d be delighted to hear from you.