Imagine a potential customer searching for your company on Google and finding an article full of false and negative information. After reading the article, they decide to use one of your competitors and you''ve lost an initial sale and potentially a long-term client. For a new business, this could cause major issues since every new customer matters. Larger companies don''t want this to happen, but they may not feel the effect the same way a business in the growth stage will.
Not only could this potential client decide to use a competing business, but also they may tell others about the information about your company. They may even share the post on Facebook, Twitter and other social media sites causing others to avoid using your services or buying your products. The worst part, this happens more often than you might realize.
Combating Negative Publicity
Those deciding to go into business will, at some point, deal with negative press. It could be a bad review of a restaurant, your services or a product you carry or it could be something about an executive within your business. The press, especially online, feeds on negative information and will run with a story before checking the facts.
Maintaining a business blog and publishing positive stories can help balance out your online reputation. It also gives you a place to combat the information yourself and show the truth about what really happened or about the product or services receiving a negative review. Before starting your blog, understand maintaining it can quickly become a full-time job.
Professional Reputation Help
When you need help with internet reputation issues, it''s best to consult a professional reputation management company. They deal with these issues every day and specialize in helping companies and individual maintain a positive online reputation. One of the things a reputation consultant can help you do is ensure the results showing up when your business name is entered into Google are what you want people to see.
Whether you need negative information removed or you need to combat the published information, a professional service is the best way to go. They can help remove unfair articles, exaggerated reviews, threatening comments and many other negative publications from your Google results. Even if you''re not currently dealing with reputation issues, you may want to consult with a professional to help protect your online reputation moving forward.