Are you struggling to understand how to make your business thrive in the midst of the online revolution and a bearish economy? Don't worry, there are lots of low-cost, highly effective ways to boost your organization's visibility even in the current environment. The key is to balance your online marketing efforts with your offline ones.
1. Pay Close Attention to Your Website Design
Today''s customers view an organization's website much like they used to look at a brick and mortar store. Are you going to be the grungy back alley shop that most people shy away from, or will you be the slick, snazzy new boutique everyone is falling over themselves to shop? Make your website reflect what you want customers to perceive about you.
However, websites aren't just about the wow graphics and killer colors and fonts. Make sure the site is easily navigable, incorporates quality SEO techniques, and offers the customer a pleasant visit each and every time. This includes quick loading and excellent writing.
2. Engage in Social Media Marketing
Customers are more likely to buy something recommended by their Facebook and Twitter friends than if they stumble upon it by accident. By all means, use SEO to make your products and services easy to find, but also get active on Facebook, Twitter, Google Plus, Stumble Upon, Pintrest, and all the rest.
Link all these accounts back to your primary website, and use them according to their strengths. For example, Facebook is a great place to post exciting information along with a photo. Twitter is ideal for brief snippets of news. Publish your awesome photo spreads on Pintrest, and use Google Plus much like Facebook. Finally, start a YouTube channel with interesting and informative videos.
3. Start Networking
The key to standing out is to establish yourself as a guru in your industry. Start networking with the movers and shakers in your field, and engage in blogging. Blogging isn''t just about posting to your own blog. Also find, read, and post comments to other important industry blogs. Be the go-to expert in your field.
4. Remember the Yellow Pages
In this high-tech world, it's easy to forget how important the basics still are. How long has it been since you updated your Yellow Pages ad? Chances are, you still have much the same ad as you first took out when you founded the organization. Revisit the ad and give it a much-needed face lift. Be sure the ad mentions your snazzy new website, and add icons to indicate you''re available on social media. And don''t stick with just the print phone book. Remember that you can use Yellow Pages United to get your old school phone book ad online.
5. Get Active in Communities
As important as online marketing is, it's critical that organizations don't lose their real faces online. Continue to attend trade shows, local community affairs, and other opportunities to meet the public face to face. These venues are ideal places to build up your social media following. Trade shows and other personal appearances are also perfect times to get photos, videos, great quotes and other fodder for your social media posts.
After these affordable and effective makeovers, no one will overlook your organization for lack of visibility ever again.