Marketing a small business can be challenging and confusing mainly because majorities of startup businesses have limited funds to spend on marketing campaigns. As such, it is crucial to understand the following before embarking on a promotional campaign:

Who is your audience? You need to first of all understand your audience. If you do not know who you plan to sell your products or services to, then you will not be able to achieve your marketing objectives. Niche marketing saves you money in the long and short term.

Who is your ideal client? Every business regardless of their size has its ideal client. The ideal client is one who you will expect repeat business from. Marketing to your target audience by giving away free stuff to them, For examples if you are targeting a young crowd use Koozies. Custom Koozies are easy to use, go here for more info.

What do your clients need? If you have no idea about what your market needs, then you will also not be able to attain your goals and objectives.

Why does your market require a particular product or service? Perhaps there is a shortfall of a certain product/service and that is why you want to market your business. Finding out more about the reasons why your market requires a certain product/service is also an essential component of marketing idea for a small business. Do some market research to fine tune your ideas.

When does your market need the product/service? Get an idea of when the product/service is required. For example, if you are planning to sell Easter cards, it won’t make sense if you supply them at the beginning of May.

In addition to the above, you also need to address the issue of how you will supply the market with the product/service. Carefully analyze the above questions in regards to the type of business you are operating. Online marketing can be used to target any niche these days. Note that every business is unique. Depending on the market you are serving, you may have to do a lot more to promote your business to the intended audience. 

Once you have a clear concept of how you would like to market your business, choose the right platform to do so.