Marketing attempt is not only about promoting or advertising. Marketing is much wider than that. There is an advertisement formula which is effective to use in marketing activities. What is the formula used by a company in their marketing activity? Promoting a message in a wide range area repeatedly, just like punching a consumers flurry every day. Advertisement world has shown that it is not enough to get closer to consumers only by one media. Instead, it needs various mediators to apply. Multi-media approaches are not only advertising a product but also marketing activity. It has been proven that repeating an advertisement through various tools will strengthen the message itself. These are several reasons why you need to repeat the message in the advertisement over and over in the marketing activity of your company.
1. Message receiver, either listeners or viewers will forget about 80 % – 90 % message delivered. It is normal regarding there are so many messages or other stimulus they receive every day. Competition is not only selling a product but also delivering a message related to product. The more your message gets the target, the more the chance to be remembered by forgetting the message of the rival.