Marketing a small business can be challenging and confusing mainly because majorities of startup businesses have limited funds to spend on marketing campaigns. As such, it is crucial to understand the following before embarking on a promotional campaign:

Who is your audience? You need to first of all understand your audience. If you do not know who you plan to sell your products or services to, then you will not be able to achieve your marketing objectives. Niche marketing saves you money in the long and short term.

Who is your ideal client? Every business regardless of their size has its ideal client. The ideal client is one who you will expect repeat business from. Marketing to your target audience by giving away free stuff to them, For examples if you are targeting a young crowd use Koozies. Custom Koozies are easy to use, go here for more info.

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Bridge loans are short-term loans that many experienced real estate investors take advantage of, but they can also be used by first-time home buyers as well as new commercial real estate investors. Because these are short-term loans, they can provide real estate buyers with a source of capital when other funds are not readily available.

How Bridge Loans Work

This type of financing is not intended to be a permanent loan. Some bridge loans require the permanent financing to already be identified before closing can occur. Most, however, have a term that may range from about six months to 18 months, although this time frame can vary. Many permanent commercial and residential real estate loans require the borrower to pay a certain amount of money as a down payment, and closing costs are also due. For buyers who do not have these funds readily available, bridge loans can cover the initial cost of purchase. The buyers will then have more time to save money for the down payment and closing costs for the permanent loan, or the buyer may sell assets or obtain funds from other sources during this period of time.

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Almost every small business has inventory. And, unless you use a drop shipping company, you probably do that shipping yourself, for a fee. Shipping and handling fees are so ubiquitous now that most people don’t even think about it before agreeing to them. There are, however, benefits to not charging your customers a shipping or handling charge. Here are a few of them.

1. Customer Incentive

How many times have you wanted to buy something but then stopped yourself because that thing was heavy and you knew the shipping fees would wind up being expensive? What if you didn’t have to pay the shipping costs? Wouldn’t you be that much more likely to buy the product? Of course you would! Getting free shipping is often the perfect way to nudge a customer from the “hesitant”  column over to the “happy buyer” column. And, because you’ll be selling more products, you’ll make up for the costs involved in sending it out.

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Keeping communication with consumers is very important to do. The success in keeping the communication with consumers will bring success to your business especially for business which offers services. It is very imperative to keep trust of consumers for such businesses.

Here are several tips in order to keep in touch to your consumers to keep their trust to you.

Consumers are not the target of your sale. Building good relationship between you and consumers is more important than placing them as your sale target.  If the relationship is good, they will buy more from you no matter what thing you offer to them.

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