In the era of imagery nowadays, brand becomes such important asset that amazes customers and determines the success or fail of a company. No wonder then, tough brands become bone of contention among businessmen and even it includes sale and purchase stuff in order to be a shortcut to reach success.

William Shakespeare said what is in a name? A rose is still fragrant whatever its name. But its proverb might not be suitable for this case. Brand is such representation and something associated to a product including the quality, price, value and even prestige. A slice of a name means a lot. Brand is such an allure, a charm and also difference of a product to another. This brand will bond people until they adore, hunt and buy a product. Without a brand embedded strongly to the customers, a product is only a commodity with a low value even though the function is the same. But, thanks to a brand, the same type of product can have very different price. So, now rand becomes the most important asset of a company since it can attract a lot of more profit.

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Establishing a start-up might be easy for you who have a plethora of capital. But, keeping the success and increasing the reputation is so hard to do, moreover if you have no enough knowledge about the start-up which is in the middle of critical condition. Less knowledge can be such a boomerang for the business itself. If taking wrong step, the start-up will lose and the reputation will get worse. So, how to move the start-up forward even if it is in the most difficult situation ever? These are several tips to educate you how to move the start-up in bad situation.

1. Build the Branding With One Goal

Building a brand with one gaol will make you easy to focus in move the start-up for forward. Along with the branding improvement you build, you will start to inspire improving the product and the goal adjusted to what you learn from the real condition on market.

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Making a business plan seems to be the primary requirement for new businessmen who want to be successful. Sadly, so many business plans are failed or even not done at all by the businessmen. It is reported that a businessman who has been helping more than 70 thousands other businessmen from 145 countries, Michael Gerber, said that traditional business plan is often not working to run. It is because the businessmen wrongly make the plan with these two reasons.

The first reason is that the new businessmen make the business plan because that is what most successful businessmen did. The other reason, those businessmen think that making their business plan is only for getting loan from a bank. 

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Being an employee seems not enough to bring you being a rich man. Stopping being an employee and build your own business is called as the way to reach a dream, to be a major employer.

Being brave to take a risk is one of the keys to succeed in trying available business challenge. However, being brave means that you are also ready to lose your career you have along this time.

So, before leaving your recent work, make sure that you have been ready for all things needed to be a successful businessmen or employer. To find out whether you are ready to be a major employer, make sure you have some of the signs below:

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