Do you fancy yourself as a bit of an entrepreneur? 

Much like Derek Trotter from Only Fools and Horses, you can typically be found flogging your wares from a shabby suitcase while your hapless brother keeps an eye out for the police.  

When you’re not trying to get rid of the old rubbish you’ve found in your garage, you’re down the pub drinking inexplicable cocktails and wowing the locals with your limited French vocabulary. 

Quite simply, you’re a friendly, happy-go-lucky character with a heart of gold and an unashamedly sanguine view of life – but there’s one teensy-weensy problem ... 

... you’re skint. 

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When planning an investment strategy it is important that the strategy matches the needs and aspirations of the investor. A system that is successfully used for one person may not be suitable for another. There are various reasons for this, including ethical considerations and how much risk an investor is willing to take.

Investment should always be a long-term plan; when planning for retirement the most important consideration is to make funds last as long as possible while still providing a steady income.

Since the global economic crisis started in 2008, investment strategies have had to be radically changed. We live in a world where interest rates are at an all-time low and the stock markets are at the most volatile in decades. Gone are the days when it was possible to place a large portion of funds into cash and bonds and still receive a good return. Today, an investment portfolio with a large percentage of the investment in cash and bonds will be at risk from making no gains at all. In fact, too much cash and the investment will lose value over time as inflation outpaces interest rates.

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In the era of imagery nowadays, brand becomes such important asset that amazes customers and determines the success or fail of a company. No wonder then, tough brands become bone of contention among businessmen and even it includes sale and purchase stuff in order to be a shortcut to reach success.

William Shakespeare said what is in a name? A rose is still fragrant whatever its name. But its proverb might not be suitable for this case. Brand is such representation and something associated to a product including the quality, price, value and even prestige. A slice of a name means a lot. Brand is such an allure, a charm and also difference of a product to another. This brand will bond people until they adore, hunt and buy a product. Without a brand embedded strongly to the customers, a product is only a commodity with a low value even though the function is the same. But, thanks to a brand, the same type of product can have very different price. So, now rand becomes the most important asset of a company since it can attract a lot of more profit.

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Establishing a start-up might be easy for you who have a plethora of capital. But, keeping the success and increasing the reputation is so hard to do, moreover if you have no enough knowledge about the start-up which is in the middle of critical condition. Less knowledge can be such a boomerang for the business itself. If taking wrong step, the start-up will lose and the reputation will get worse. So, how to move the start-up forward even if it is in the most difficult situation ever? These are several tips to educate you how to move the start-up in bad situation.

1. Build the Branding With One Goal

Building a brand with one gaol will make you easy to focus in move the start-up for forward. Along with the branding improvement you build, you will start to inspire improving the product and the goal adjusted to what you learn from the real condition on market.

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