You must have something that becomes your favorite. If you are a boy it can be cars, games, skateboards, gadgets, and so on. But if you are a girl, your favorite can be make-up, bags, dolls, and many others. So how can you remember and point out your favorite things? Of course you will remember them through the brands listed on the products. Branding is important because it is a tool in giving that "something" identity. As additional signs, manufacturer can put logo and announce the slogan, these are also essential ways of the business marketing.
A brand is a media to give the consumers memorability. With specific details like distinctive name and colors, your company will be more familiar to consumers' ear. Thus, good ads is also put your company's name to be more familiar. Once they give your products a try and they satisfy with the results, there is a guarantee that they will give you their loyalty.