In the era of imagery nowadays, brand becomes such important asset that amazes customers and determines the success or fail of a company. No wonder then, tough brands become bone of contention among businessmen and even it includes sale and purchase stuff in order to be a shortcut to reach success.
William Shakespeare said what is in a name? A rose is still fragrant whatever its name. But its proverb might not be suitable for this case. Brand is such representation and something associated to a product including the quality, price, value and even prestige. A slice of a name means a lot. Brand is such an allure, a charm and also difference of a product to another. This brand will bond people until they adore, hunt and buy a product. Without a brand embedded strongly to the customers, a product is only a commodity with a low value even though the function is the same. But, thanks to a brand, the same type of product can have very different price. So, now rand becomes the most important asset of a company since it can attract a lot of more profit.