Have you ever walked around a wide and opened shop with a number of minimalistic products but has bad scent? The owner of the shop should be careful since bad scent of the perfume applied on the shop could make the customers cancel shopping and then runaway.
Our choice about the room perfume turns out affect the customer convenience. It could lead anxiety and bad mood so that they decide to leave the shop. A research conducted by Concordia University tries to figure out the effect of the surrounding scents to the shopping tendency of the consumers.
So, retailers or shop owners should be careful in adjusting the shop surrounding with certain scent applied to make the consumers convenient and increase the spirit to shop.