Other Pages

Do you fancy yourself as a bit of an entrepreneur? 

Much like Derek Trotter from Only Fools and Horses, you can typically be found flogging your wares from a shabby suitcase while your hapless brother keeps an eye out for the police.  

When you’re not trying to get rid of the old rubbish you’ve found in your garage, you’re down the pub drinking inexplicable cocktails and wowing the locals with your limited French vocabulary. 

Quite simply, you’re a friendly, happy-go-lucky character with a heart of gold and an unashamedly sanguine view of life – but there’s one teensy-weensy problem ... 

... you’re skint. 

This August Belgian Germain Pirlot, a former teacher, will undoubtedly reflect on a letter he wrote during the same month 20 years previously. Mr Pirlot and his correspondence played a part in what was undoubtedly a historic development – one that opened a new era for an entire continent and changed global currency banking forever.

Germain Pirlot is not the man responsible for the single European currency, but it was nonetheless he who suggested the name “Euro”. On 4th August 1995 he wrote to European Commission President Jacques Santer with his idea and four months later the moniker was officially adopted at an event in Madrid.

Hotels are often situated in areas populated with tourists, whether the holiday trade has grown over time, or the owners have elected to build in such a place. However, attempting to build your business in such a location can have its downfalls, as competition comes thick and fast. It is absolutely vital to get your marketing strategy right so that customers choose your establishment over those that stand beside you.