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The marketing strategies you employ for the upcoming year can help make or break your business. While some of the latest trends may be paths to increasing your website traffic or growing your brand, focusing on customer service, not numbers, can be one of the most effective tactics. Happy customers return often, tell others about the service they received, and, in some cases, talk about your brand on their social media feeds. If you want to make your customers feel more like family, there are several clever ways to accomplish this.

Understand Their Greatest Needs

Consumers tend to gravitate toward businesses that anticipate and service their most important needs. Knowing what these needs are can help you mold your company in a way that provides more direct services to your clients. While this might seem like a large undertaking, there is a simple way to discover what these needs are, and it is only a mouse click away.

Once customers subscribe to your business, have them fill out a short online customer service form that lets you know how they found out about you and what they value most in customer service relations. You can choose options such as direct contact in case an order needs to be changed or canceled, affordable shipping, and how easily products can be found on your website. The more you know about what is important to your clients, the easier it can be to satisfy these needs.

Since the advent of big rigs, truck drivers have been romanticized in country music, movies, and on television. Today's "knights of the highway" are sometimes compared to the cowboys of the 19th Century. For all the romance and mystique, trucking is still a business. As with any business, a transportation company has to take advantage of every available resource.

Factoring Freight

Trucking companies can increase cash flow and reduce overhead through freight factoring. A simplified explanation of freight factoring is that the hauling company sells their customer's outstanding debt to a freight factoring company. The factoring company makes its money by paying the motor carrier a percentage of the value of the debt a portion of which is paid up front.

While it may sound like the trucking firm is losing money, factoring freight actually reduces the hauler's overhead. The factor assumes the expense of collecting the purchased debt. A factoring company for truckers can offer cards for discounted fuel. 

Global Positioning Systems (GPS)

GPS devices can be mounted in the truck or utilized via smartphones or tablets carried by the driver. The primary benefit of GPS is improved logistics, which in turn improves reliability.

Are you have been facing a long term disability for past few years and unable to work? You can be entitled for long-term disability benefits to restore your some of lost income if you have a long-term disability (LTD) insurance policy. Most of the LTD policies are ruled by the Employee Retirement Income Security Act and federal law generally recognized as ERISA. As a consequence, LTD policies are often mentioned as ERISA disability policies. Few imperative things to remember when you are considering filing an ERISA claim are elaborated further.

1. The success rate of your case depends on the LTD policy's accurate definition of "disability"

Some ERISA disability policies define the term barely, so that you will be found disabled when you are not capable to do the duties of any occupation. However, other policies describe disability as the incapability to "considerably" perform your own occupation. It is also probable that after receiving benefits (generally for 24 months), your policy's description of disability will switch to the more strict occupation standard. As a consequence, your LTD benefits being concluded after 24 months. You must check your policy's summary plan explanation and other LTD requirements, if you are considering filing for LTD benefits.

2.  Most LTD plans have particular waiting period

Most LTD plans come with "elimination period" of 90 or 180 days, throughout which you are not yet entitled to receive benefits, although you are disabled. LTD candidates must consider about utilizing all their sick time and short-term disability benefits before filing for LTD benefits.